Press

Meet Swedese at Stockholm Creative Edition 2021

Meet Swedese at Stockholm Creative Edition 23-29 September 2021, at our showroom in Stockholm.

Red like lingonberries in the forest

That was our initial idea when we brought red into the Swedese palette this autumn. A strong color and a distinct feature in the collection presented in our showroom for Stockholm Creative Edition. In her book Shades of light, Margrethe Odgaard calls red "the mother of all colors", and Diana Vreeland, legendary fashion editor of Harper's Bazaar, Vogue and consultant at the Metropolitan Museum of Art in New York, has claimed it to be "the great clarifier – bright, cleansing, revealing. It makes all colors beautiful.” Closer to home, at Lilla Hyttnäs in Dalarna in the early 20th century, another authority in the field, Karin Larsson, put together the color red with the green. She repainted old furniture and dressed them in expressive fabrics, woven and embroidered by herself.

New colors link to previous collections

For this autumn's selection, we have chosen a wool fabric inspired by the rich patterns of Karin Larsson for the Lamino armchair. To match this, selected details have been painted oxide red and a few of our accessories, such as mirror and tray Comma by Mia Lagerman, have been given an English red color. In our work with colors for 2022, as always, we are keen to form a strong connection to previous collections. This is a way to ensure a flow of possibilities in combining colors and fabrics.

The warm red colors are a natural continuation of the yellow theme from previous seasons, simply because they are beautiful together. Sometimes it is that simple, and our ambition is always to evoke a sense of comfort. At Swedese we call it obliging elegance.

Bespoke news

This autumn we are delighted to introduce a new member of the table family Bespoke. Designed by Roger Persson and in production since 2010, the Bespoke tables are, as the name suggests, available in customized sizes. The newest addition is Bespoke coffee table, which can be ordered in a variety of designs, seven of which can be seen in our showroom.

We hope to see you in our showroom at Malmtorgsgatan 5 during the Stockholm Creative Edition.

Events in our showroom

Thursday September 23
16:00-18.30
After work get-together

Friday September 24
08.30-10.00
Breakfast, only pre-booked, RSVP to ingela.werner@swedese.se

12:00-18:30
Product launch & meet the designer – Bespoke Lounge tables

16:00-18.30
After work get-together

Monday September 27
Force of nature – Swedese and Team Sweden colab for the Bocuse d’Or Grand Final 2021.
Visit us in our showroom to experience this unique collaboration.
Monday 27th – Wednesday 29th.

16:00-18.30
After work get-together

Tuesday September 28
08.30-10:00
Breakfast, only pre-booked, RSVP to ingela.werner@swedese.se

12:00-14:00
Lunch and presentation. By invitation only. For more info please contact maria.hartog-holm@trendgruppen.se

Wednesday September 29
08:30-10:00
Press breakfast, for more info please contact maria.hartog-holm@trendgruppen.se

More info at the Stockholm Creative Edition website