Design Week 2021
A Distinctive Line
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Our own expression runs like a line through everything we do, always connecting the dots. Sustainability is a constant driving force, when we launch new products as well as in the workwith our classics. Color, materials and patterns give new energy and strengthen our line.
Collection of the year
Long-term choices create room for trends and impulses
When it comes to colors and materials, Swedese offers an enormous freedom of choice. However, to create consistency and a result that both feels new and works over time, we collaborate with talented interior stylist Tina Hellberg.
Tina's work for Swedese is characterized by a conscious long-term perspective and an continuous play with colors, which makes room for both previous favorites and new impulses.Colors, structures and materials work together to convey a distinct feeling.
The choices Tina has made for 2021 are based on the previous season's color scale, but add new angles, which can be divided into three color tracks.
The yellow shades could be seen already last year and this year they vary from mustard to bright yellow and all the way to the tangy yellow accent on the Avavick stool. The red track isnew. It contains a rich and quite bold accent color that goes well with the more neutral colors. The green is not completely new, but takes a stronger place in this year's palette and will continue to expand during the year.
”My work involves colors, patterns and structures in textiles - but just as much the choice of wood and finish. Tactility has played an important role in creating the right feeling.”
